Being a founder I don’t care who gets the credit on my team. If the work is done, if users love the product, then I’m happy to praise anyone and everyone.
I’m proud to have every smart and diligent person on my team.
But I intentionally make myself care about who gets the credit, because I think it’s important for the person to be acknowledged. If the person doesn’t “sell” themself well on the team, I make a goal for myself to make their work as visible as possible and to sell it as the most important work.
As always, it’s crucial to spread such praise among every member of the team because otherwise people will blame you for picking favorites.